In the digital age, when it seems like everything is available online and every ad can be swatted away with a swipe of a finger, it might be easy to dismiss traditional marketing tactics. However, billboards, flyers and catalogs, branded merchandise and other tangible promotional products are still an effective way to increase brand awareness, promote programs or initiatives and maintain customer loyalty.

It might seem counterintuitive to promote your university by handing out pens or notepads, but the truth is, these promotional products are a great way to connect with prospective students and their families, especially when they are visiting campus for an admissions event. Pens and notepads are often useful for taking notes, and if your school’s name is printed on them, the recipient is likely to keep the item and remember it long after they have left campus.

Additionally, a branded umbrella is likely to be kept for years, providing repeated exposure to your brand’s logo and message, and resulting in a greater ROI than a single business card or postcard. In fact, according to a study conducted by the Promotional Products Association International (PPAI), an average branded product generates 1,100 impressions over the 14 months it is kept, which is more than other advertising mediums can achieve in the same time frame.

Unlike digital ads, which are easily ignored or forgotten, tangible marketing material is more impactful because it is three dimensional and engages the senses of sight and touch, making it easier for people to recall and interact with. Moreover, these items are a great way to promote your brand in local communities, as people tend to use and share them with others.

The powerful impression that a promotional item can make cannot be matched by other marketing mediums, and it is for this reason that many businesses are choosing to incorporate print marketing into their overall strategy. The fact that 39% of customers try a new business for the first time as a result of direct mail highlights the undeniable appeal that tangible marketing materials possess.

Whether it is through a printed newsletter, catalog or branded merchandise, incorporating physical marketing into your business can help you to increase your reach and build more meaningful connections with your customers. With its ability to stand out, boost visibility and encourage brand loyalty, a well-rounded marketing strategy should always include tangible promotional items. If you are ready to take your marketing to the next level, consider adding custom printed promotional products to your list of tools for success. Then, be sure to select high-quality, attractively designed merchandise that will reflect well on your university and create a lasting impression on your audience. Ultimately, this will help you to achieve your business goals and achieve a satisfying ROI for your marketing investments. For more information about how to choose a marketing tools and materials for your company, contact a professional from best custom printing company today.